Preparedness for the World of Work Among Malaysian Diploma Students in a Local Institution

The purpose of this study is to investigate the use of appraisal system-attitude and cooperative solidarity principle and also the perception of interviewees and interviewer of the job interview interactions. The data was collected in one of the local education institutions in Kuala Lumpur Malaysia. There were 20 students participated in the study. Job interviews were recorded and analysed qualitatively by using appraisal system-attitude and cooperative solidarity principle theories. Semi-structured interviews as well as in-depth interview were done on the interviewees and interviewer to triangulate the study. The findings show that most of interviewees were covered the categories affect, judgment and appreciation but due to lacked English language proficiency, certain occurrences were not reflected to these categories. In relation to cooperative solidarity principle both interviewer and interviewees attribute to the interaction. The findings further reveal that most of the interviewees had difficulty in comprehending the standard interview questions and feeling nervous and anxious to answer the questions. Based on the in-depth interview with the interviewer, it was found that most of the interviewees were not able to expose to the standard interview questions and not able to understand the questions. It is hoped that the present study would be helpful for undergraduates, fresh graduates or in general job seekers as well as interviewer to carry out a smooth interaction in job interviews by having a better understanding on the standard interview questions

A Study on Customer Satisfaction Towards Ambiance, Service and Food Quality in Kentucky Fried Chicken (KFC), Petaling Jaya

This case study is on customer satisfaction towards ambiance of facilities, service, and food quality from a behavioural perspective. The study is aimed at investigating customer complaints on the unhygienic conditions and bad attitude of staff during working hours in KFC Petaling Jaya, Malaysia (Laeranduil, 2018). The research examined the impact of food quality, investigated the effect of service quality and identified the influence of ambiance on customer satisfaction. To achieve the study goals, the researcher designed a questionnaire to collect data from randomly selected customers in KFC Petaling Jaya. From the questionnaires distributed to respondents, 294 were returned. The study’s results on food quality showed that most respondents agreed that KFC serves good quality food at KFC Petaling Jaya. For service quality, most of the respondents agreed that the crew at KFC Petaling Jaya serve customers well. For ambiance of the facilities, most of the respondents agreed that the ambiance in KFC Petaling Jaya is pleasing. Overall, the customers surveyed were satisfied with the ambiance of the facilities, service, and food quality of KFC Petaling Jaya

Consumer Behaviour in Green Purchasing: A Case Study in Petaling Jaya, Malaysia

Malaysia faces several environmental issues, such as rising sea levels, water pollution, air pollution, climate changes, acid rain and soil erosion for the past few years. It is important to save the environment because by doing so, it will not only attract more tourists from foreign countries to come for vacation in Malaysia, but it also encourages manufacturers and consumers to support green product. Therefore, Malaysia should allocate the use of green products in daily life. Still, there are marketers who face problems in identifying and specifying factors that influence consumers to go green, which are; price, knowledge, eco-label and social influences. The environmental problem as well as lack of literature research about green products purchasing intention and minor companies that are involved in green production are also one of the problems that lead to the difficulties of this allocation. This research aims to identify the relationship between price, knowledge, eco-label and social influences towards consumer green purchase intention in Petaling Jaya. A theoretical model was developed and tested using quantitative survey approach. The data collection which are designed in five Likert-scale were gained from random 150 respondents in Petaling Jaya based on non-probability sampling. The results indicate that the most significant relationship between consumer green purchase intention is price. While knowledge, eco-label and social influences play important role too in influencing consumer purchasing intention towards green product although they do not give the most significant relationship. It is concluded that price sensitivity is found to be relative and consumers are willing to buy green product if the price of the green product is the same as the other non-environmental-friendly product

A Study on Customer Perception on San Francisco Coffee in KL Gateway Mall

This research is an attempt to identify the customer perception on San Francisco Coffee in KL Gateway Mall. Customer’s assumptions on their preferred shop are very important because it could affect their loyalty towards the shop as well as its survival in the market. This paper surveys the customers’ perception of San Francisco Coffee in Kl Gateway Mall using a structured questionnaire. There are two sections of this study: Section A involve the demographic information, while Section B focus on the independent variables. A total of 100 self-administered survey questionnaires was distributed for thie present study and the same amount was expected to be collected back. There are four variables included in the questionnaire to determine the customer’s perception towards the coffee shop: (i) price, (ii) service quality, (iii) brand image, and (iv) cleanliness. Furthermore, five Likert-scale were employed to analyse the data needed for the present study. Additionally, the study consist of four research objectives, which are to evaluate the customer response, identify the problems they faced, discover the most effective strategy and techniques, as well as evaluate the satisfaction level of the customers. The predicted outcome from the study result shows that all the variables have an impact on customer’s satisfaction as it defined how the shop manage to satisfy its customers based on the variables. However, the current study only focuses on customers of San Francisco Coffee shop in specific area (KL Gateway Mall). As such, future research can develop a larger sample size in order to enhance the accuracy and reliability. Also, other variables (taste, ambiance and environment) that affect customer’s satisfaction can be included in future research. There are only several past studies that identify the customer’s perception in coffee shop

Internet Banking Among Baby Boomers: A Case Study on Customer Satisfaction in Bangsar, Kuala Lumpur

The present study focuses on the factors relating to why Baby Boomers are reluctant to adopt internet banking and to investigate the level of convenience experienced when using it. A quantitative method was employed to analyse the data based on the conceptual framework. A survey questionnaire was chosen as the research instrument. The findings show that the two independent variables, service quality and convenience, did not correlate, but there was a significant affect from customer satisfaction with internet banking among the Baby Boomer respondents. The R-squared value was 0.928, meaning that 92.8% of the both independent variables affected the dependent variable. Another 7.2% was indicated for other independent variables not used in this study

Internet Banking Among Baby Boomers: a Case Study on Customer Satisfaction in Bangsar, Kuala Lumpur

The present study focuses on the factors relating to why Baby Boomers are reluctant to adopt internet banking and to investigate the level of convenience experienced when using it. A quantitative method was employed to analyse the data based on the conceptual framework. A survey questionnaire was chosen as the research instrument. The findings show that the two independent variables, service quality and convenience, did not correlate, but there was a significant affect from customer satisfaction with internet banking among the Baby Boomer respondents. The R-squared value was 0.928, meaning that 92.8% of the both independent variables affected the dependent variable. Another 7.2% was indicated for other independent variables not used in this study